Les Moulins de Kleinbettingen, anchored in the Luxembourg countryside for centuries, have taken a new step in the market by launching two new product ranges under “Le Moulin 1704” brand. Accompanied by our team, they unveiled this new brand of pasta as well as a range of 100% Luxembourg flour.

The main objective was to position “Le Moulin 1704” brand as a symbol of tradition, quality and Luxembourg know-how. By highlighting family history and the transmission of know-how since 1704, the brand aimed to establish an emotional connection with consumers and strengthen its image as a player committed to sustainable and responsible agriculture.

The logo proudly incorporates this date, while the slogan “La Tradition du Savoir-Faire” evokes the very essence of the brand.

Le Moulin 1704
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Le Moulin 1704

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